Bridging The Gap

The Bridging the Gap Flyer was created for a community organization in a nearby town. It was created using Adobe InDesign, an industry standard for poster, flyer, and brochure prints. There is clear knowledge of Graphic Design software, in the use of margins, and bleed/cut marks on the finished piece.

            For this piece, I utilized the shape of a circle for the main image to add a softness, this also shows through with the texture of the fog over the bridge also and the blur of the sunrise in the background. There is contrast in the color’s used, the stark white makes the black, pink, and purples stand out well, so that everything is legible. The image, created by me, pulls focus and creates unity with the title of the program. I wanted to ensure there was plenty of white, or negative space, to help make the text stand out. If it there was too much information, then the message would be lost. This gives hierarchy to the colored headlines of Bridging the Gap and who the advocacy group is targeted toward.

            When creating this design, I knew I wanted to add a visual element but all the images I found, seemed too harsh or not what matched my vision. I ended up taking the time to draw a bridge across a gap to echo the name of the program. I then created this with the pen and shape tool, adding blurs and the brush tool to create the textures of the skyline. The design is inoffensive and is welcoming to readers, meeting ethical guidelines for the target audience of the flyer.

            This piece was created for a local, community organization and was critiqued by the program leader. Their feedback was necessary and valued, as it was for such an important cause I wanted to ensure that none of the most important information was left out.

            For the refinement of this design, it was noted that the featured information was too small. I agreed and realized that I didn’t really need the black box in the middle of the page. I removed this, making crucial information bigger to draw in the reader and terms and conditions smaller as these will be secondary. It was also noted that the logo was too small, which I also agreed with and the information on the logo was hard to read. I did attempt to move it to another corner, though it made the overall design look off. I eventually opted for the bottom of the page, with the contact information directly underneath. That way the eye is directed from the image first, down to the information about the program and then how to contact organically.

            This piece shows great craftsmanship and attention to detail. While it can be seen in the obvious use of industry standard programming and knowledge of margins and bleeds, but in the refinements also. The design underwent major improvement from the original iteration, making it stand out more prominently with all the most important information clear and legible. The piece was safes in the original InDesign file for iterations, as well as the print ready format of PDF.